Head Witch in Charge

Get to Know La Jefa

Brujita Charms is a small business owned and operated by Tina Escudero-Norby, a Latina entrepreneur with a passion for cute statement items. With over 15 years of experience in retail, Tina decided to turn her love for personalization and accessorizing into a business of her own.

Inspired by her and her late husband's mutual love for pop culture and her love for accessories, Tina founded Brujita Charms. The business is dedicated to curating a collection of high-quality accessories that help customers express their individuality and showcase their personalities.

Brujita Charms' mission is to source unique, fun, and affordable accessories that celebrate individuality. The business values creativity, quality, inclusivity, customer satisfaction, and individuality. If you don't see something you like on the site, Tina encourages you to reach out and let them know what they're missing.

Get to know Tina in the questionaire below:

Tell us about yourself, what are some of the ways you would describe yourself?

I am the eldest daughter in an immigrant family, so let's just say I am very efficient, resourceful, and reliable. I am a passionate and outspoken woman. I laugh loud. My side eye has been complimented. So have my hugs. I am a Capricorn Sun, Aries Moon, and Cancer Rising. I'm a former theater kid, so I have a flair for dramatics. If I had to choose a celebrity that I'd relate to the most, it would be the one and only Ms. Piggy. 

What kind of music do you like?

I have very ecclectic taste in music. I love Beyonce, Rihanna, Megan Thee Stallion, and Lizzo. I also love Destroy Boys, GRLwood, System of a Down, Metallica. I have emo playlists, folk playlists, and showtunes playlists. I love Mitski and Cigarettes After Sex. Tool has a special place in my heart because it reminds me of my late husband. I honestly just love music and if it vibes with me I will love it. Always looking for new artists to indulge in.

What's your favorite movie or TV show?

My favorite movie of all time is HANDS DOWN Nacho Libre, followed by Practical Magic and Horns, my trinity of comfort movies. But I love horror, comedy, action, and deffffff blockbuster superhero movies.

What's your favorite food?

I love chile rellenos. I also love a good ribeye (sorry Vegans). Pupusas. Sushi. Pizza. And who doesn't love tacos?

What's your favorite thing about yourself?

I don't let anyone steal my shine or tell me who I am.

What's one thing you're looking forward to in the future?

Seeing how Gen Alpha will change the world.

What's one goal you have for yourself in the next year?

All of the goals I have for this year can be found in the first three lines of Beyonce's "Thique."